#11 - Mimi's Frozen Yogurt in Soho (Lafayette and Spring)

#11 - Mimi's Frozen Yogurt in Soho (Lafayette and Spring)

Stopped by Mimi’s in Soho and tried their froyo. It's light, airy, and somehow still creamy. Original tart, mango, chocolate… all unreal. Jamie’s already planning our next visit.

Blue Dove Coffee Cart in Union Square

#10 - Blue Dove Coffee at Union Square, New York

I met Amadeo, the founder of Blue Dove Coffee, who starts his days at 2:30 AM to prep his coffee cart for Union Square's rush, putting in 10+ hour shifts—more intense than his military days. After trying his perfectly balanced, chocolatey espresso, I can confidently say it's one of the best shots I've had in the city!
Acrylic Sidewalk Sign Rhythm Zero

#9 - Rhythm Zero at Bandit Running - New York City

Rhythm Zero in Greenpoint, started by Serbian couple Ivana and Alex, blends art and coffee with style, evident from their see-through acrylic sidewalk sign. The shop’s thoughtfully curated interior, featuring an oil painting and a Persian decorative rug, creates a unique and peaceful atmosphere perfect for a Saturday coffee date.
#8 - SIP Robot Coffee in Chelsea, New York

#8 - SIP Robot Coffee in Chelsea, New York

Welcome to the eighth post of our series, "Sidewalk Signs of NYC," where we explore the sidewalk signs of New York City and the brands behind them. Today, we highlight SIP Coffee in Chelsea, a futuristic coffee shop with a colorful metal A-frame sign and a robotic arm making pour-over coffee!
Othership Flatiron Sidewalk Sign Back

#7 - Othership Flatiron, New York

Last week, my friends and I had an incredible experience at Othership's new Flatiron location, immersing ourselves in a unique blend of sauna heat and ice bath chills that left us feeling awesome and fully present. Othership's beautifully customized sidewalk sign was a perfect reflection of their immersive experience.
#6 - Parajumpers: Luxury Outerwear in SoHo

#6 - Parajumpers: Luxury Outerwear in SoHo

We were walking through the cobblestone streets of SoHo when the bold orange A-frame sidewalk sign of Parajumpers caught our eye, even in the 90-degree summer heat. Turns out, this brand has been redefining luxury outerwear since 2005, blending Italian craftsmanship with rugged functionality inspired by the 210th Rescue Squadron in Alaska.
#5 - Amarcord Vintage in Brooklyn

#5 - Amarcord Vintage in Brooklyn

Welcome to the fifth post of our series, Sidewalk Signs of NYC, where we continue to spotlight the coolest New York City signs and the brands behind them! This time, we stumbled upon Amarcord Vintage in Williamsburg, a haven of high-end fashion history that’s been serving up serious style since 2000.
#4 - Ten Thousand Coffee on Broadway

#4 - Ten Thousand Coffee on Broadway

In the fourth post of our Sidewalk Signs of NYC series, we highlight Ten Thousand Coffee, a brand with roots in South Korea and Australia, known for its minimalist aesthetic and specialty coffee drinks. We were particularly impressed by their Einspänner, a hot espresso topped with fluffy whipped cream, and noted their unique yet slightly worn sidewalk sign on Broadway.
#3 Blue Bottle Flatiron NYC - Specialty Coffee

#3 Blue Bottle Flatiron NYC - Specialty Coffee

In the third post of our Sidewalk Signs of NYC series, we feature Blue Bottle Coffee, a brand renowned for its meticulously crafted coffee and minimalist, modern aesthetic. We were particularly impressed by their sleek stainless steel sidewalk sign, which perfectly complements the brand's clean and sophisticated style.
Revo NYC Sidewalk Sign

#2 Revo NYC - Sunglasses by NASA Engineer

In the second post of our Sidewalk Signs of NYC series, we spotlight Revo, a brand renowned for its high-performance sunglasses that blend advanced NASA-based lens technology with stylish designs. We were particularly impressed by their mirrored A-frame sidewalk sign, which combines bold branding with a touch of casual personalization, perfectly reflecting the sophistication and creativity of their eyewear.
#1 Doors NYC - Platform for Emerging Artists and Fashion

#1 Doors NYC - Platform for Emerging Artists and Fashion

Introducing our new series, Sidewalk Signs of NYC, where we spotlight the coolest signs and their brands across the city! Today, we're featuring Doors NYC, a Soho fashion store known for its avant-garde style and artistic events, whose mirrored sidewalk sign caught our eye.