Our latest signage project with ME+EM, located at 111 Mercer St, New York, NY 10012, brings a crisp, minimalist presence to the brand's SoHo storefront.
We created a White Stainless Steel A-Frame Sidewalk Sign featuring the sign, keeping the design intentionally restrained. The ME+EM wordmark sits prominently in the center in strong black type, creating a clear contrast against the white stainless steel. The result is a sidewalk sign that feels crisp, sophisticated, and consistent with the brand's visual identity.
Credit: Signs and Mirrors
Where British Style Meets New York
Founded in 2009 by Clare Hornby, ME+EM is a British womenswear brand built around what it calls “intelligent style.” The brand focuses on clothing that is flattering, functional, contemporary, and designed to last, with an in-house approach to design and a direct-to-consumer model. Its Mercer Street store brings that London-rooted approach to New York, creating a natural connection between the brand's refined aesthetic and the clean simplicity of its custom sign.
Credit: ME+EM Instagram
A Sidewalk Sign Built Around Simplicity
That simplicity reflects the thinking behind ME+EM's clothing. The brand emphasizes considered design, functionality, quality, and timeless appeal rather than unnecessary decoration. The sign follows the same principle. Every element has a purpose, and the absence of excess becomes part of the design.
Credit: Signs and Mirrors
Visit ME+EM on Mercer Street
Visit ME+EM at 111 Mercer St, New York, NY 10012, in SoHo and explore the brand's latest womenswear collections. You can also discover more about ME+EM's approach to modern British fashion at meandem.com or through the brand's online store.
Credit: ME+EM Instagram
Let’s Bring Your Vision to Life
Are you ready to elevate your event or store with custom signage and furniture? At Signs and Mirrors, we specialize in creating unique, high-quality signs and furniture that align perfectly with your brand’s identity. Contact us today, and let’s create something extraordinary together.
