Our recent collaboration with Rouje and J. Crew was all about designing a piece that felt bold, chic, and perfectly aligned with their Paris-meets-New York aesthetic. We crafted a Mirrored Acrylic A-Frame Sandwich Board Sign featuring the statement “ROUJE X J.CREW” alongside “DOWNTOWN FETE AT LE DIVE” in striking red lettering. The mirrored finish offered a sleek, modern backdrop, while the vivid typography added vibrance and allure, an ideal reflection of Rouje’s stylish, feminine, and effortlessly cool personality.
Where Paris Meets New York
Located at 476 Broome St, New York, NY 10013, Rouje embodies the romantic yet practical spirit of French style. Founded by Jeanne Damas, the brand is known for effortless silhouettes, vintage-inspired patterns, and timeless staples that transcend seasons. Partnering with J.Crew for a downtown fête brought that essence to life in New York, celebrating fashion, community, and connection in a uniquely Rouje way.
More Than a Sign, It’s a Celebration
This custom A-frame was more than an announcement. it was a centerpiece that marked the moment. Positioned outside, it set the tone for guests, blending sophistication with a playful nod to the event’s festive spirit. Like Rouje itself, it made a statement that was as effortless as it was unforgettable.
Credit: Rouje and J. Crew Instagram
Experience Rouj![]()
e in New York
For those in SoHo, visiting Rouje’s Broome Street boutique is an invitation into a world of timeless French elegance. Whether browsing chic dresses, elevated basics, or exclusive collaborations, you’ll find pieces designed to make everyday dressing feel extraordinary.
Let’s Bring Your Vision to Life
Are you ready to elevate your store with custom signage and furniture? At Signs and Mirrors, we specialize in creating unique, high-quality signs and furniture that align perfectly with your brand’s identity. Contact us today, and let’s create something extraordinary together.