Our latest sign project with Matter, located at 170 Crosby Street & Bleecker Street, New York, NY 10012, focused on translating intelligent nutrition into a clear, confident street presence.
We designed a Mirrored Stainless Steel A-Frame Sidewalk Sign and Mirrored Stainless Steel Table Top Stand that balances modern reflection with purposeful messaging. On one side, the Matter logo appears in bold red lettering, paired with the phrase “Your goals, our kitchen.” On the reverse, the message shifts to “Intelligent nutrition. Tailored to you.” reinforcing Matter’s personalized approach.
A third variation highlights convenience, featuring “Order ahead” above a large QR code, followed by “Download our app.” Each panel is framed by subtle black accent bands, grounding the design while keeping the layout clean and highly legible.
Credit: Signs and Mirrors
Nutrition Based on Insight and Purpose
Matter is more than just a place to eat; it's a personalized way to eat based on statistics, accessibility, and your own goals. The brand focuses on clarity and intention at every touchpoint to make smart eating feel natural. The philosophy is shown in the signs, where the mirrored stainless steel surface, simple typeface, and careful spacing make it feel modern, focused, and easy to get around.
Credit: Matter Instagram
Sign That Works as Hard as the Brand
A sidewalk sign should do more than announce a location, it should support how a brand functions. For Matter, this A-frame serves as both a brand statement and a practical tool. The QR code encourages seamless digital ordering, while the rotating messages communicate value, convenience, and personalization at a glance.
It’s signage designed to guide, inform, and engage, just like Matter’s approach to food.
Credit: Signs and Mirrors
Visit Matter in SoHo
Visit Matter at 170 Crosby Street & Bleecker Street, New York, NY 10012, and experience a smarter approach to nutrition built around your goals. From the sidewalk sign to the meals inside, every detail is designed to help you eat better, faster, and with intention.
Credit: Matter Instagram
Let’s Bring Your Vision to Life
Are you ready to elevate your event or store with custom signage and furniture? At Signs and Mirrors, we specialize in creating unique, high-quality signs and furniture that align perfectly with your brand’s identity. Contact us today, and let’s create something extraordinary together.