Our latest sidewalk sign project with Saint Coffee, located at 201 7th Ave, New York, NY 10011, brings a bold, polished presence to the Chelsea streetscape.
We created a Mirrored Stainless Steel A-Frame Sandwich Board Sign for Saint Coffee. The reflective surface gives the sign a clean, modern feel while adding dimension to the simple layout. One side features the Saint Coffee logo in large burgundy lettering, with “COFFEE” placed neatly underneath. The reverse side features the playful message “NEW YORK MON AMOUR” in warm orange lettering with a dimensional shadow effect.
Credit: Signs and Mirrors
A New Coffee Spot in Chelsea
Saint Coffee brings its coffeehouse experience to 201 7th Ave in Chelsea, right in the middle of one of Manhattan's most energetic neighborhoods. The brand's website invites guests to book a table and also highlights private events, giving the space a sense of community beyond a quick coffee stop. Its clean visual identity and New York-focused messaging make the mirrored sign a natural fit for the neighborhood.
Credit: Saint Coffee Instagram
A Sidewalk Sign With New York Personality
The design works because it balances refinement with personality. The mirrored stainless steel creates a sleek, reflective foundation, while the burgundy and orange lettering keeps the sign warm and approachable. On one side, the Saint Coffee logo makes the brand immediately recognizable. On the other, “NEW YORK MON AMOUR” gives the sign a distinctly local point of view. It feels made for Chelsea, where a sidewalk sign needs to catch attention while still feeling like part of the surrounding design.
The two-sided format also gives Saint Coffee room to communicate in different ways. One side reinforces the brand, while the other adds character and a little New York attitude. It is a simple idea, but the material and typography give it plenty of presence.
Credit: Signs and Mirrors
Visit Saint Coffee in Chelsea
Stop by Saint Coffee at 201 7th Ave, New York, NY 10011, and experience the space for yourself. You can also learn more about the coffee shop and its offerings through Saint Coffee's website or follow @saintcoffeeny on Instagram.
Credit: Saint Coffee Instagram
Let’s Bring Your Vision to Life
Are you ready to elevate your event or store with custom signage and furniture? At Signs and Mirrors, we specialize in creating unique, high-quality signs and furniture that align perfectly with your brand’s identity. Contact us today, and let’s create something extraordinary together.
