Dr. Martens New York Fashion Week Activation- Soho, New York
At Signs and Mirrors, we were excited to collaborate with Dr. Martens to craft a mirrored A-frame sandwich board sign for their SoHo store at 148 Spring Street. For New York Fashion week, this sleek, reflective sign serves as an eye-catching statement piece, drawing attention to the exciting pop-up experience happening at Dr. Martens SoHo from Feb 6 - 8 2025.
The Buzz Collection: A 90s Revival
Dr. Martens is launching The Buzz, a new must-have footwear collection inspired by styles from the brand’s 90s archive. This collection features a mix of textures, colors, and materials, including textured hair-on leopard print, soft grizzly, supple milled Nappa leather, and durable EH Suede. Whether you’re a longtime fan or new to the Docs lifestyle, The Buzz Collection delivers nostalgia with a fresh twist.
The collection officially launches globally on February 6, 2025, available in all Dr. Martens stores and online at drmartens.com.
Credit: Signs and Mirrors
A Mirrored A-Frame Sidewalk Sign That Stands Out
To celebrate the launch of The Buzz, Dr. Martens is hosting a three-day pop-up event in NYC, bringing The Buzz Bus to their SoHo and Herald Square locations. The sidewalk sign we created helps set the tone for the event, inviting customers to snap photos, grab free coffee, and collect exclusive shoe charms.
The sign’s mirrored stainless steel finish makes a bold statement, while the black and yellow accents echo the classic Dr. Martens aesthetic. Designed to engage passersby, it reinforces the brand’s iconic look while promoting the interactive pop-up experience.
The sign, designed to match the bold and rebellious spirit of the brand, features the Dr. Martens logo, along with playful and engaging text:
- “SMILE” and “Your Docs are on camera”
- “Feel the Buzz” in bold black and yellow at the bottom
- On the reverse side: “FEEL THE BUZZ, Sign up for the coffee & shoe charms. Snap a pic!”
Experience The Buzz Bus in NYC
To give fans an exclusive first look at The Buzz Collection, Dr. Martens is rolling out The Buzz Bus, a free pop-up experience offering:
- Complimentary buzzworthy beverages
- Limited-edition shoe charms
- An up-close look at The Buzz Collection
Pop-Up Event Schedule:
📍 SoHo Dr. Martens (148 Spring St)
- February 6: 12 PM - 5 PM
- February 7: 11 AM - 5 PM
📍 Herald Square Dr. Martens (1333 Broadway)
- February 8: 10 AM - 5 PM
No RSVP is required—just stop by, grab a drink, and check out The Buzz Collection in person!
Visit Dr. Martens SoHo
Even if you miss the pop-up, Dr. Martens’ SoHo flagship store is always worth a visit. Located at 148 Spring Street, it’s a destination for classic and new Docs styles alike. Whether you’re looking for a new pair of boots or just soaking in the brand’s legendary aesthetic, the store is the perfect place to experience The Buzz Collection up close
Credit: Signs and Mirrors
Let’s Create Something Extraordinary
At Signs and Mirrors, we specialize in creating high-quality, custom signage that helps brands stand out. Whether you need a bold sidewalk sign like Dr. Martens or a unique display for your storefront, we bring your brand vision to life.
Want to make an impact with custom signage? Contact us today!
