
SK-II - Pop up in New York, Sidewalk Signs
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At Signs and Mirrors, we specialize in signage that captivates, and our latest collaboration with SK-II in New York’s iconic Meatpacking District was all about elegance and presence. Known worldwide for their luxurious skincare innovations, SK-II wanted something that would turn heads while staying true to their refined identity.
We designed a Stainless Steel A-Frame Sidewalk Sign that invites passersby to “Step into the essence of SK-II.” The sign features this elegant phrase at the top, a high-resolution image of their signature essence bottle at the center, and the call to action “Follow us @skii.usa” at the bottom.

Beauty in Every Detail
SK-II’s pop-up and brand activations are known for being visually immersive, and this sign complements that immersive experience by offering a tactile, grounded introduction to the world of SK-II before guests even walk in.


A Sign That Shines
With clean lines, polished edges, and a strategic layout, the sign captures attention without overwhelming, just like the essence it celebrates. It’s an understated statement that mirrors the precision and beauty SK-II is known for.

Visit SK-II in the Meatpacking District
Whether you're a skincare enthusiast or simply strolling through one of NYC’s most stylish neighborhoods, don’t miss the opportunity to experience SK-II up close. Find their setup at 9th Ave & 13th St, and see how “essence” becomes a lifestyle.

Let’s Bring Your Vision to Life
Are you ready to elevate your business’s presence with custom signage that speaks volumes? At Signs and Mirrors, we specialize in creating unique, high-quality signs that align perfectly with your brand’s identity. Contact us today, and let’s create something extraordinary together.