The wellness studio world has become noticeably more design-conscious over the last few years. Mats, reformers, props, and even storage pieces are now part of the brand experience, not just functional equipment.
That’s pushed a new generation of yoga and pilates suppliers into the spotlight. Some are known for premium studio equipment, others for eco-minded essentials, private labeling, or products that fit naturally into modern retail-style wellness spaces.
Below, we’re highlighting some of the best-known yoga and pilates suppliers shaping studios, fitness concepts, and wellness brands today.
Custom Signage and Furniture for Yoga and Pilates Studios
Yoga and pilates suppliers help studios build functional training spaces, while signage, furniture, and visual details shape how the environment feels to clients throughout the experience. Reception areas, storefront presentation, and branded interiors all contribute to a more cohesive studio atmosphere.
Signs and Mirrors designs custom studio signage, stainless steel furniture, reception displays, and branded interior elements for yoga studios, pilates spaces, wellness brands, and modern commercial interiors.
The collection includes:
- stainless steel A-frame signs for storefront visibility and studio entrances
- modular and interchangeable displays for class schedules and announcements
- custom reception furniture and shelving for wellness interiors
- wall-mounted signs and dimensional branding elements
- freestanding display pieces for studio navigation and promotions
If you want studio signage and furniture that support a cleaner and more cohesive client experience, contact Signs and Mirrors custom solutions for yoga and Pilates environments.
Types of Signs and Furniture You Can Purchase from Signs and Mirrors
Collection pieces from Signs and Mirrors include mirrored sidewalk signs, stainless steel furniture, freestanding displays, and branded studio elements designed for yoga and Pilates spaces.
1. #003 - Mirrored Stainless Steel A-Frame Sidewalk Sign
The #003 - Mirrored Stainless Steel A-Frame Sidewalk Sign is designed to create a strong and reflective storefront presence.
- mirrored stainless steel finish
- durable 304 stainless steel construction
- suitable for indoor and outdoor use
- available in multiple sizes
- customizable display surface
2. #004 - Rounded Mirror A-Frame Sandwich Board Sign
The #004 - Rounded Mirror A-Frame Sandwich Board Sign combines mirrored surfaces with softer rounded edges.
- mirrored stainless steel finish
- rounded silhouette
- foldable A-frame structure
- designed for storefront visibility
- customizable display surface
3. #006 - Brushed Stainless Steel Upright Sign
The #006 - Brushed Stainless Steel Upright Sign is designed for freestanding informational displays and studio signage.
- brushed stainless steel finish
- upright freestanding structure
- stable display format
- suitable for indoor and outdoor use
- customizable display surface
4. #007 - Textured Insert Brushed Stainless Steel Upright Sign
The #007 - Textured Insert Brushed Stainless Steel Upright Sign supports changeable schedules, studio notices, and promotional displays.
- replaceable insert system
- brushed stainless steel frame
- upright standing format
- suitable for indoor and outdoor use
- customizable inserts
5. #008 - Custom Insert A-Frame Sandwich Board Sign
The #008 - Custom Insert A-Frame Sandwich Board Sign allows studio messaging and displays to be updated easily.
- interchangeable insert design
- brushed or mirrored finish options
- foldable stainless steel structure
- compatible with 24x36" display boards
- designed for changing schedules and promotions
6. #011 - Black Stainless Steel A-Frame Sidewalk Sign
The #011 - Black Stainless Steel A-Frame Sidewalk Sign features a bold black finish with a more editorial visual presence.
- black powder-coated finish
- stainless steel construction
- available in multiple sizes
- suitable for storefront placement
- customizable display surface
7. #021 - Stainless Steel Front Desk - Rounded
The #021 - Stainless Steel Front Desk - Rounded is designed for reception areas, studio entrances, and wellness interiors.
- brushed stainless steel finish
- softly rounded front edges
- durable stainless steel structure
- suitable for high-traffic studio environments
- custom sizing available
8. #035 - Stainless Steel Wall Mount Drink Shelf
The #035 - Stainless Steel Wall Mount Drink Shelf combines minimal design with practical studio functionality.
- brushed or mirrored finish options
- slim wall-mounted structure
- stainless steel construction
- suitable for wellness and reception spaces
- designed for drinks, décor, and small items
9. #052 - Aluminum Rivet Case | FRAMA
The #052 - Aluminum Rivet Case | FRAMA is a flexible storage and display piece designed for adaptable studio layouts.
- multi-use storage and display format
- handcrafted aluminum construction
- can be positioned vertically or horizontally
- suitable for studio interiors and lounges
- minimalist architectural appearance
Best Pilates and Yoga Equipment Suppliers
1. Wavar
Wavar focuses on commercial pilates equipment for studios, distributors, rehabilitation spaces, and fitness brands. Their catalog includes reformers, cadillacs, chairs, barrels, wall units, and complete studio packages. A large part of their business is connected to wholesale production, so the company puts noticeable attention on manufacturing capacity, customization, and long-term supply for B2B clients.
The company produces equipment with materials like solid wood, aluminum alloy, and reinforced spring systems designed for regular studio use. Alongside standard models, they offer private label options, custom colors, packaging adjustments, and branded production for businesses building their own pilates product lines. Their factory setup also supports mixed orders and full studio planning for commercial projects.
Key Highlights:
- Commercial pilates equipment manufacturer
- Focus on wholesale and studio supply
- OEM and private label production
- Reformers, cadillacs, chairs, and barrels
- Custom colors, materials, and branding options
- Equipment for studios, gyms, and rehab facilities
- Global shipping support
- Flexible order quantities
Services:
- Pilates reformer production
- Studio equipment packages
- OEM and ODM manufacturing
- Product customization
- Private labeling
- Packaging customization
- Wholesale supply
- Studio planning support
Contact Information:
- Website: www.wavar.com
- Email: info@wavar.com
- Facebook: www.facebook.com/wavarfitnessfactory
- LinkedIn: www.linkedin.com/company/wavarfitness
- Instagram: www.instagram.com/wavar_fitnessfactory
- Address: No. 95 Shifang Road, Shijiazhuang City, Hebei Province, China
- Phone: +86 187 3310 1697
2. Yoga-Pilatesshop.nl
Yoga-Pilatesshop.nl operates as an online store focused on yoga, pilates, recovery, and studio accessories. Their range covers both larger pilates equipment and smaller everyday products like grip socks, resistance bands, massage tools, yoga mats, and soft balls. The shop combines equipment for home workouts with products commonly used in boutique studios and movement classes.
A noticeable part of the store is its mix of practical fitness gear and lifestyle-oriented wellness products. Alongside reformers and studio accessories, they stock acupressure mats, meditation products, sportswear, and recovery tools. The company presents itself through a community-focused approach tied closely to yoga and pilates practice itself, which gives the store a more personal tone compared to large commercial suppliers.
Key Highlights:
- Online yoga and pilates retailer
- Broad mix of studio and home equipment
- Includes wellness and recovery products
- Stocks reformers and studio accessories
- Carries grip socks and activewear
- Focus on fast delivery
- Showroom available in Utrecht
- Mix of international wellness brands
Services:
- Online equipment sales
- Pilates reformer supply
- Yoga accessories
- Recovery and relaxation products
- Sportswear sales
- Wholesale inquiries
- Reformer maintenance support
- Showroom appointments
Contact Information:
- Website: yoga-pilatesshop.nl
- Email: info@yoga-pilatesshop.nl
- Facebook: www.facebook.com/yogapilatesshop
- Instagram: www.instagram.com/yogapilatesshop
- Address: MG de Bruinlaan 14, 3571 VE Utrecht
- Phone: +31 (0)6 43 13 80 31
3. Yogamatters
Yogamatters has been part of the yoga and pilates space since the mid-1990s, offering equipment, props, accessories, and educational materials for studios, teachers, and individual practitioners. Their pilates section includes resistance bands, mats, rings, weights, foam rollers, grip socks, and smaller accessories often used in mat-based training and home practice.
The company combines products under its own label with equipment from established wellness and movement brands. Beyond physical products, the site also includes books and guides connected to pilates practice, movement education, and mobility work. The overall catalog leans toward functional studio essentials with a clean, minimal presentation that fits modern yoga and wellness spaces.
Key Highlights:
- Long-running yoga and pilates retailer
- Focus on props and smaller equipment
- Products for home and studio practice
- Mix of own-brand and partner products
- Includes educational books and guides
- Supplies yoga and pilates accessories
- Community-oriented positioning
- Strong focus on movement and wellbeing
Services:
- Pilates equipment sales
- Yoga props and accessories
- Resistance bands and weights
- Grip socks and recovery tools
- Educational materials
- Studio supply
- Online retail
- Community updates and newsletters
Contact Information:
- Website: www.yogamatters.com
- Email: hello@yogamatters.com
- Instagram: www.instagram.com/yogamatters
- Phone: 0333 400 7777
4. Physical Company
Physical Company supplies commercial fitness, yoga, and pilates equipment for gyms, studios, training facilities, and wellness spaces. Their pilates and yoga section includes reformers, mats, foam rollers, rings, balance tools, cushions, bars, and studio accessories used across both rehabilitation and fitness settings.
The company also distributes equipment from brands like Merrithew and STOTT PILATES while offering products under its own label. Much of the catalog is built around professional and commercial use, with equipment intended for repeated studio sessions and larger training environments. Alongside products, the website includes guides, industry updates, and equipment-related resources connected to fitness operations.
Key Highlights:
- Commercial fitness equipment supplier
- Yoga and pilates product categories
- Supplies reformers and studio accessories
- Works with established pilates brands
- Equipment for gyms and studios
- Includes balance and rehab tools
- UK-based operation
- Educational and industry resources available
Services:
- Commercial equipment supply
- Pilates reformer distribution
- Yoga and pilates accessories
- Studio equipment sales
- Fitness facility support
- Equipment guidance
- Catalog requests
- Industry resource sharing
Contact Information:
- Website: www.physicalcompany.co.uk
- Email: sales@physicalcompany.co.uk
- Facebook: www.facebook.com/Physical.Company
- Instagram: www.instagram.com/physicalcompany
- Address: The Works, Wycombe Road, Stokenchurch, Buckinghamshire, HP14 3RRT
- Phone: 01494 769 222
5. Body Sculpture
Body Sculpture offers home fitness equipment with a product range that includes yoga and pilates accessories for everyday training. Their pilates and yoga section focuses on practical items such as mats, gym balls, resistance bands, foam rollers, pilates rings, and workout kits designed for home use and lighter training routines.
The overall approach feels straightforward and accessible, with products aimed at people building simple workout setups without needing commercial studio equipment. Much of the catalog centers on flexibility, mobility, posture, and low-impact exercise, which keeps the brand closely tied to entry-level and general wellness-focused fitness.
Key Highlights:
- Home fitness equipment brand
- Yoga and pilates accessories
- Focus on home workouts
- Includes mats, rings, and gym balls
- Low-impact fitness positioning
- Suitable for beginner and casual use
- Practical product selection
- Fitness and mobility focus
Services:
- Home fitness equipment sales
- Pilates accessory supply
- Yoga equipment sales
- Resistance band products
- Foam rollers and recovery tools
- Exercise kits
- Online retail
- Product guides and updates
Contact Information:
- Website: www.bodysculpture.co.uk
- Email: sales@hmiuk.com
- Facebook: www.facebook.com/UKBodySculpture
- Instagram: www.instagram.com/ukbodysculpture
- Address: Morley Carr Road, Low Moor, Bradford, West Yorkshire, BD12 0RW
- Phone: 01274 693888
6. One Artistry
One Artistry manufactures pilates equipment and custom fitness accessories for studios, distributors, and fitness businesses. Their product line includes reformers, cadillacs, chairs, spine correctors, barrels, and related accessories, with a strong focus on OEM production and branded customization.
Production is a major part of the company’s identity, supported by large-scale factory operations and multiple manufacturing lines. Custom upholstery colors, logo printing, and tailored product configurations are part of their offering for businesses developing private-label pilates equipment or studio collections. The company also highlights international distribution and long-term manufacturing experience within the pilates sector.
Key Highlights:
- Pilates equipment manufacturer
- OEM and customization services
- Produces studio and fitness accessories
- Factory-based production model
- Private label support
- Large-scale manufacturing capacity
- International distribution
- Commercial studio focus
Services:
- Pilates equipment manufacturing
- OEM production
- Private labeling
- Upholstery customization
- Fitness accessory production
- Studio equipment supply
- Wholesale distribution
- Product sourcing support
Contact Information:
- Website: www.oneartpilates.com
- Email: marketing1@oneartistry.com
- Facebook: www.facebook.com/oneartistrypilates
- Twitter: x.com/oneartpilates
- Instagram: www.instagram.com/oneartpilates
- Address: 2113, 2nd Floor, 1st Building, 87th Yard, Jiancaichengxilu, Changping, Beijing, China
- Phone: +86-170 9030 4949
7. Merrithew
Merrithew is one of the more established names connected to pilates equipment and instructor education. The company is closely linked with the STOTT PILATES method and supplies reformers, fitness accessories, rehabilitation equipment, and training materials used across studios, wellness spaces, healthcare facilities, and hospitality environments.
Education plays a large role in their ecosystem alongside equipment production. Merrithew works through academy partners, instructor certification programs, workshops, and ongoing training resources across many countries. Their equipment is designed for commercial environments with adjustable setups, replacement parts, customization options, and long-term studio use in mind.
Key Highlights:
- Pilates equipment and education company
- Connected to STOTT PILATES
- Supplies commercial reformers
- Global instructor training network
- Equipment for studios and healthcare spaces
- Focus on long-term professional use
- Offers customization options
- International distribution presence
Services:
- Pilates equipment supply
- Instructor education programs
- Certification training
- Studio equipment solutions
- Fitness accessories
- Replacement parts supply
- Workshop and event programs
- Commercial wellness support
Contact Information:
- Website: www.merrithew.com
- Facebook: www.facebook.com/merrithew
- Twitter: x.com/stott_pilates
- LinkedIn: www.linkedin.com/company/merrithew
- Instagram: www.instagram.com/Merrithew
- Address: 1271 Tapscott Rd, Suite 101, Scarborough, ON M1X 1S9, Canada
- Phone: 1-416-482-4050
8. Core Balance
Core Balance offers a smaller but focused selection of yoga and pilates equipment aimed at home workouts and everyday fitness routines. Their range includes yoga mats, pilates rings, balance pads, gym balls, toning weights, straps, and stretching accessories designed for flexibility, mobility, and low-impact training.
A lot of the products follow a clean, minimal style with simple color options and practical designs. The catalog leans toward accessible fitness gear for people setting up a home practice space without needing large studio equipment. Alongside products, the company shares basic fitness content and comparisons connected to yoga and pilates routines.
Key Highlights:
- Home yoga and pilates equipment
- Focus on everyday fitness routines
- Includes mats, rings, and gym balls
- Minimal and practical product range
- Products for stretching and mobility
- Home workout positioning
- Simple equipment bundles available
- Fitness and recovery categories
Services:
- Yoga equipment sales
- Pilates accessories
- Exercise mats
- Balance and mobility products
- Home fitness products
- Bulk purchasing options
- Online retail
- Fitness content and guides
Contact Information:
- Website: www.corebalance.co.uk
- Email: sales@corebalance.co.uk
- Facebook: www.facebook.com/corebalancefitness0
- Instagram: www.instagram.com/corebalance_fitness
- Address: Amy House, 1 Wentworth Road, Heathfield Industrial Estate, Newton Abbot, Devon, TQ12 6TQ
- Phone: 0345 519 1599
9. MAD-HQ
MAD-HQ supplies yoga, pilates, fitness, and sports equipment through a trade-focused platform aimed at studios, gyms, instructors, and resellers. The company carries mats, resistance tools, foam rollers, recovery products, and pilates accessories used in both commercial and personal training spaces.
Their long-running family business background comes through in the way the platform is structured around wholesale access and trade accounts. Commercial-grade products are a noticeable part of the catalog, especially for fitness businesses looking for ongoing supply and larger product orders.
Key Highlights:
- Yoga and pilates equipment distributor
- Commercial and trade-focused catalog
- Supplies studios and fitness businesses
- Family-owned company background
- Products for gyms and instructors
- UK warehouse and shipping support
- Wholesale and reseller access
- Broad fitness equipment range
Services:
- Trade account access
- Wholesale equipment supply
- Pilates accessories
- Yoga equipment sales
- Commercial fitness products
- Reseller support
- Product catalog access
- Customer support services
Contact Information:
- Website: www.mad-hq.com
- Email: customercare@mad-hq.com
- Facebook: www.facebook.com/madhq
- Twitter: x.com/mad_hq
- LinkedIn: www.linkedin.com/company/mad-hq
- Instagram: www.instagram.com/mad_hq
- Address: 430 Enterprise Way, Vale Park, Evesham, Worcestershire, WR11 1AD, UK
- Phone: +44 (0)1386 425 920
10. EMP Industrial
EMP Industrial combines yoga, pilates, recovery, fitness, and wellness products within a large online retail catalog. Their selection includes yoga mats, pilates props, reformer accessories, meditation products, foam rollers, clothing, and studio equipment aimed at both home users and wellness spaces.
One thing that gives the company a slightly different feel is the mix between technical workout products and lifestyle-oriented wellness items. The catalog moves naturally from reformer accessories and fitness mats into meditation cushions, yoga blankets, and recovery products without feeling disconnected.
Key Highlights:
- Yoga and pilates retailer
- Wide wellness and fitness catalog
- Includes reformer accessories
- Stocks meditation and recovery products
- Showroom appointments available
- Wholesale purchasing support
- Studio and home fitness products
- Mix of equipment and apparel
Services:
- Yoga equipment sales
- Pilates accessories
- Reformer product supply
- Wholesale support
- Showroom appointments
- Meditation product sales
- Fitness and recovery equipment
- Online retail
Contact Information:
- Website: www.empind.com.au
- Email: customercare@empind.com.au
- Facebook: www.facebook.com/empindustrial
- Twitter: x.com/empind
- Instagram: www.instagram.com/emp_industrial
- Address: 1396a High St, Malvern, VIC 3144
- Phone: (03) 9500 1819
11. Meglio
Meglio is more closely connected to rehabilitation and physiotherapy, though yoga and pilates products are included across the wider catalog. Their range covers yoga mats, pilates balls, resistance products, and exercise kits commonly used in clinics, sports recovery programs, and mobility-focused training.
The overall product selection feels practical and treatment-oriented, which makes sense given the company’s connection to healthcare environments and physiotherapy supply. Bulk ordering and clinic support are built into the platform, making it relevant for both professionals and individual customers.
Key Highlights:
- Physiotherapy and rehab supplier
- Yoga and pilates equipment category
- Products for clinics and sports clubs
- Focus on functional training tools
- Bulk order pricing available
- Healthcare-oriented positioning
- Recovery and mobility products
- UK-based distribution
Services:
- Clinic equipment supply
- Pilates accessory sales
- Yoga product sales
- Resistance and rehab products
- Bulk purchasing
- Sports club supply
- Recovery equipment
- Online ordering
Contact Information:
- Website: mymeglio.com
- Email: sales@mymeglio.com
- Facebook: www.facebook.com/mymeglio
- Twitter: x.com/mymegliouk
- LinkedIn: www.linkedin.com/company/meglio-ltd
- Instagram: www.instagram.com/mymeglio
- Address: Riverside Barns, Remenham Church Lane, Remenham, Henley-on-Thames, Oxfordshire, RG9 3DB
- Phone: +44 0 1491 520 718
12. Iron Company
Iron Company supplies commercial gym and fitness equipment across several categories, including yoga and pilates products. Their catalog includes mats, pilates rings, stability balls, foam rollers, balance tools, recovery accessories, and commercial storage systems used in gyms, rehab centers, and training facilities.
The platform brings together products from multiple fitness brands, so the yoga and pilates section sits alongside broader strength and conditioning equipment. Some products are clearly aimed at studio use, while others fit home fitness and rehabilitation environments.
Key Highlights:
- Commercial fitness equipment supplier
- Yoga and pilates product section
- Multi-brand equipment catalog
- Supplies gyms and wellness spaces
- Includes recovery and balance tools
- Large range of exercise mats
- Commercial storage products available
- Products for rehab and studio use
Services:
- Fitness equipment sales
- Yoga and pilates accessories
- Commercial mat systems
- Recovery product supply
- Stability and balance equipment
- Gym storage solutions
- Online ordering
- Customer equipment support
Contact Information:
- Website: www.ironcompany.com
- Email: customerservice@ironcompany.com
- Facebook: www.facebook.com/ironcompany
- Twitter: x.com/ironcompany
- Instagram: www.instagram.com/ironcompanydotcom
- Address: 2201 Long Prairie Rd. 107-373, Flower Mound, TX 75022
- Phone: 1-888-758-7527
13. Mirafit
Mirafit includes yoga and pilates products within a broader home fitness and strength training catalog. Their range covers workout mats, resistance tools, balance accessories, pilates equipment, and mobility-focused products designed for everyday training.
The company leans heavily into functional home gym setups, so the yoga and pilates category feels connected to general fitness and recovery routines instead of standalone wellness branding. Most of the products focus on straightforward use, durability, and regular at-home training.
Key Highlights:
- Home fitness equipment brand
- Yoga and pilates accessories
- Functional training focus
- Products for mobility and flexibility
- Includes mats and resistance tools
- Home gym positioning
- Strength and recovery crossover
- Wide general fitness catalog
Services:
- Home fitness equipment sales
- Pilates accessories
- Yoga mats and props
- Resistance training products
- Balance and mobility equipment
- Recovery tools
- Online retail
- Fitness product distribution
Contact Information:
- Website: mirafit.co.uk
- Facebook: www.facebook.com/MirafitOfficial
- Instagram: www.instagram.com/mirafitofficial
- Address: Harfreys Road, Harfreys Industrial Estate, Great Yarmouth, Norfolk, United Kingdom, NR31 0LS
14. SMAI
SMAI offers yoga and pilates accessories alongside martial arts and fitness equipment. Their yoga and pilates category includes mats, weighted bars, pilates rings, balance pads, ankle weights, wrist weights, and floor workout accessories suitable for studio or home use.
Compared to more lifestyle-focused wellness stores, the range feels slightly more training-oriented because of the emphasis on weighted equipment and resistance-based accessories. Commercial-grade products are also part of the lineup, especially within the mat and ring categories.
Key Highlights:
- Yoga and pilates accessories supplier
- Commercial-grade equipment options
- Includes weighted training products
- Products for home and studio workouts
- Fitness and mobility focus
- Pilates rings and mats available
- Australian fitness equipment company
- Mix of recovery and strength products
Services:
- Yoga equipment sales
- Pilates accessories
- Weighted fitness products
- Exercise mat supply
- Studio equipment products
- Online retail
- Commercial fitness accessories
- Mobility and balance equipment
Contact Information:
- Website: www.smai.com.au
- Facebook: www.facebook.com/SMAIsports
- Twitter: x.com/smai_sports
- Instagram: www.instagram.com/smai_sports
- Address: 93 Jardine Street, Fairy Meadow, NSW 2519 - Australia
- Phone: +61 2 4283 4363
15. Physiosupplies
Physiosupplies operates as an Irish physiotherapy and rehabilitation supplier serving both clinics and individual customers. Their catalog includes products connected to movement therapy, recovery, mobility, and low-impact exercise, which naturally overlaps with yoga and pilates equipment categories.
The company puts noticeable focus on practical clinic supply and delivery support across Ireland. Compared to studio-focused wellness retailers, the overall setup feels more connected to healthcare and rehabilitation environments, especially for customers looking for functional exercise and recovery products.
Key Highlights:
- Irish physiotherapy supplier
- Products for clinics and individuals
- Rehab and mobility equipment
- Yoga and pilates-related accessories
- Fast nationwide delivery
- Healthcare-focused catalog
- Functional exercise equipment
- Clinic supply support
Services:
- Physiotherapy product supply
- Rehabilitation equipment
- Mobility and recovery products
- Clinic ordering
- Fitness accessories
- Online equipment sales
- Nationwide delivery
- Customer support
Contact Information:
- Website: physiosupplies.ie
- Email: info@physiosupplies.ie
- Facebook: www.facebook.com/Physiosupplies-Ireland-103941541488799
- Instagram: www.instagram.com/physiosuppliesireland
- Address: Ballyraine, Letterkenny, Donegal, F92DP60, Ireland
- Phone: 0851734173
Conclusion
The yoga and pilates supplier market covers a much wider space now than just mats and studio basics. Some companies focus on commercial reformers and large studio setups, others lean into wellness retail, recovery products, or home fitness equipment. A few sit somewhere in between.
That variety reflects how yoga and pilates have moved beyond traditional studio spaces. These products now show up in boutique gyms, rehab clinics, hotels, wellness stores, and home workout setups, so suppliers have expanded with the industry itself.
One thing that becomes clear when looking through these companies is that there’s no single format for a yoga and pilates supplier anymore. Some are manufacturers, some operate as wholesale platforms, and others work more like curated fitness retailers. The category has become broader, more design-aware, and much more connected to the wider wellness market than it used to be.