Our recent sign project with Odd Muse, located at 55 Mercer St, New York, NY 10013, brings a refined and contemporary touch to the fashion brand's SoHo storefront.
We created a Brushed Stainless Steel A-Frame Sidewalk Sign featuring a design that keeps its design intentionally simple. The Odd Muse logo appears near the bottom of the brushed stainless steel panel in a distinctive serif typeface, with “LONDON” placed underneath in spaced lettering. The upper portion is left open, allowing the reflective metal to take center stage. This restrained layout gives the brand name room to stand out while maintaining a polished, editorial appearance.
Credit: Signs and Mirrors
From London Beginnings to SoHo
Odd Muse is a London-born womenswear brand founded by Aimee Smale in 2020. The brand focuses on timeless wardrobe pieces, structured tailoring, and clothing designed to be worn beyond a single season. Its New York location at 55 Mercer St in SoHo marks its first international store, bringing its London design identity to one of Manhattan's well-known fashion neighborhoods.
Credit: Odd Muse Instagram
A Sidewalk Sign Inspired by Modern Fashion
The open space across the panel is an important part of the design. It keeps the sign from feeling crowded and reflects the kind of considered simplicity often associated with contemporary fashion branding. The result is a sidewalk sign that introduces Odd Muse with quiet confidence, allowing the material and logo to carry the visual message.
Credit: Signs and Mirrors
Visit Odd Muse in SoHo
Discover Odd Muse at 55 Mercer St, New York, NY 10013, in the heart of SoHo. Visit the Odd Muse website to explore its latest collections, or learn more about the brand's New York store through its official store information
Credit: Odd Muse Instagram
Let’s Bring Your Vision to Life
Are you ready to elevate your event or store with custom signage and furniture? At Signs and Mirrors, we specialize in creating unique, high-quality signs and furniture that align perfectly with your brand’s identity. Contact us today, and let’s create something extraordinary together.
