Our latest project with Brooks was all about turning a brand partnership into something you can feel on the sidewalk. For the upcoming launch with Brooks Glycerin Flex, we created a Rounded Stainless Steel A-Frame Sandwich Board Sign that carries the energy of movement and innovation. One side features “BROOKS” at the top and “GLYCERIN FLEX” at the bottom, while the other boldly reads “FLEX RULES.” Clean, confident, and built to last, the sign mirrors the spirit of performance and creativity behind the collaboration.
Credit: Signs and Mirrors
Where Culture Meets Motion
Havas Street is known for bringing brands to life in real, physical spaces where culture, creativity, and community collide. Their partnership with Brooks Running celebrates flexibility, movement, and modern performance.
Credit: Havas Street Instagram
A Message You Can Feel in a Sidewalk Sign
This sign doesn’t whisper, it moves. “BROOKS” and “GLYCERIN FLEX” speak directly to runners and curious passersby, while “FLEX RULES” adds attitude and energy. It’s more than wayfinding; it’s a statement. The reflective stainless steel surface adds a sense of motion and depth, changing with the light and the street around it. Just like running, it feels alive.
Credit: Signs and Mirrors
Experience the Collaboration
Havas Street’s activation with Brooks Running transforms everyday space into something experiential. It’s where performance meets creativity, and where a brand story unfolds in real time.
Credit: Havas Street Instagram
Let’s Bring Your Vision to Life
Are you ready to elevate your event or store with custom signage and furniture? At Signs and Mirrors, we specialize in creating unique, high-quality signs and furniture that align perfectly with your brand’s identity. Contact us today, and let’s create something extraordinary together.