Our latest sign project with Amateur, located in Westport, Connecticut, brings the brand's modern running culture to the sidewalk before customers even step inside.
We created a Custom Mirrored Stainless Steel A-Frame Sidewalk Sign that reflects Amateur's clean, performance-driven identity. The front features the bold blue "amateur" logo at the top, followed by a curated list of premium brands including Asics, Bandit, HOKA, New Balance, Norda, On, VEJA, and more. The mirrored stainless steel finish creates a striking reflection while the crisp blue typography keeps the design clean, easy to read, and unmistakably modern. The reverse side continues the minimalist aesthetic with the thought-provoking message, "When was the last time you did something for the first time?", inviting passersby to embrace movement and new experiences.
Credit: Signs and Mirrors
More Than a Running Store
Amateur is more than a place to shop for running gear. It's a community-focused retail space that brings together performance footwear, technical apparel, and thoughtfully selected brands for runners and active lifestyles. With a focus on movement, culture, and connection, Amateur has created an environment where both seasoned athletes and beginners feel welcome to explore, learn, and discover new products.
Credit: Amateur Instagram
Sign to Reflect the Brand
A great sidewalk sign should do more than display information, it should capture attention while staying true to the brand. The mirrored stainless steel surface naturally reflects its surroundings, creating a dynamic look that changes throughout the day. Combined with the bold blue graphics and clean typography, the sign feels modern, energetic, and perfectly aligned with Amateur's contemporary retail space.
Credit: Signs and Mirrors
Visit Amateur in Westport
If you're in Westport, Connecticut, stop by Amateur to explore a carefully curated selection of running shoes, technical apparel, and performance gear. With its custom mirrored stainless steel A-frame sign welcoming visitors outside, the experience begins before you even walk through the door.
Credit: Amateur Instagram
Let’s Bring Your Vision to Life
Are you ready to elevate your event or store with custom signage and furniture? At Signs and Mirrors, we specialize in creating unique, high-quality signs and furniture that align perfectly with your brand’s identity. Contact us today, and let’s create something extraordinary together.